Breaking News

Purina and RedRover announce 4 New Purple Leash Task grants

The companies’ newest funding efforts will help domestic violence shelters to include pet-friendly upgrades, encouraging additional domestic abuse survivors with companion animals to escape abuse.

Purina and the nonprofit RedRover have announced 4 new shelter grant recipients of the Purple Leash Project—a mission started in 2019 by the 2 businesses to assistance domestic violence survivors and their animals by featuring them vital assets to escape violence and recover alongside one another in a protected surroundings.

The new grant recipients incorporate Companies to Abused Families in Culpeper County, Virginia Domestic/Sexual Assault Outreach Heart in Webster County, Iowa NextStep Domestic Violence Challenge in Washington County, Maine and Survivor Advocacy Outreach Software in Athens County, Ohio. The grants will be utilized for pet-pleasant renovations at the domestic violence shelters these kinds of as pet play yards and indoor space conversions, in addition kennels and veterinary treatment.

“We know that pets have a significant impact on a survivor’s determination to leave abuse, due to the fact the human-pet bond is so solid,” says Nina Leigh Krueger, CEO and president of Purina, in a push launch. “Through the Purple Leash Undertaking, we hope to provide even a lot more options for survivors and their pets to securely escape abuse and start a new chapter together.”

According to the launch, only 15% of domestic violence shelters are pet-helpful, typically leaving victims with restricted alternatives when trying to flee abuse. On top of that, about 48% of domestic violence victims will remain in an abusive circumstance if bringing their pet with them to the shelter isn’t an selection.

“Thanks to the RedRover + Purina Purple Leash Task grant, Domestic / Sexual Assault Outreach Heart is equipped to consider 1 additional barrier absent by getting a safe and sound location for our clients’ pets to also continue to be when they are striving to go away an abusive problem,” says Leah Bair, application advancement director at the Domestic / Sexual Assault Outreach Center, in a organized statement. “We are so grateful for this opportunity and to be able to serve lots of additional survivors.”

From the Purple Leash Project’s preliminary launch, 25 grants totaling additional than $445,000 have been funded to domestic violence shelters nationwide, in accordance to the release. Now, Purina has offered much more than $1 million in donations to the challenge and the corporation is striving to guarantee at minimum 25% of domestic violence shelters are pet-friendly by 2025.

Each individual of the domestic violence shelters will use the funding from the Purple Leash Venture for special applications:

  • Products and services to Abused Family members in Culpeper County, Virginia will receive $20,000 to renovate the property’s barn for housing puppies and cats, and they will produce an outdoor pet play area.
  • Domestic/Sexual Assault Outreach Centre in Webster County, Iowa will get $20,000 to create on-web page kennels, build an outdoor pet participate in yard, and include veterinary care.
  • NextStep Domestic Violence Task in Washington County, Maine will get $17,407 to rework indoor rooms into pet-friendly amenities and produce an out of doors pet play place.
  • Survivor Advocacy Outreach Software in Athens County, Ohio will obtain $12,950 to build an out of doors pet play yard, renovate indoor rooms into pet-pleasant services, and cover veterinary treatment.

Pet Supplies As well as is also supporting the Purple Leash Undertaking by donating $1,000 to each individual of the grant recipients to inventory up on provides these as bedding, toys, food, and treats for pets getting sheltered.


Purina and RedRover announce four new Purple Leash Challenge grants to aid domestic violence survivors and their pets Purina. Accessed August 18, 2021.