There is no doubt that Search Engine Optimization is the best tool available to a website’s promoter. With the immense popularity of search engines like Google, Yahoo, etc., a website gets a certain rank in their search results, which drastically affects its chances of pulling good traffic.
If you are managing your own business, you may not have the time and energy to promote the website. It means you need help from a specialist, a seo consultant who understands the business of internet advertising inside out. But this can get tricky, as not finding the ‘right’ agent can lead to very bitter consequences.
Six questions you should ask SEO consultant:
Every website that aims for a better rank has to be modified in some way or the other. You must ask the consultant if they plan on making any changes to the website. If the answer is negative, it’s about time you interviewed a new consultant! One must realize that the content must always be rewritten to make it more SEO-friendly.
After Google entered the search engine market, the ranking system has been the de facto methodology. You must ask the consultant what they plan to do with the linking and whether they’d be providing weekly linking reports.
You can never be sure about the exact ranking a website will get; SEO consultants must ensure a certain ranking your website can reach. So, this is our first important question. If the consultant hesitates in giving a firm answer, you can be sure that you are dealing with someone who doesn’t know his business inside out.
A good consultant will not let you be in the dark while happily working on the SEO part of your website. Since improving a website for searches is a never-ending process, you must ask the consultant about the type and frequency of reports you will be getting. This is essential if you are to keep track of what’s happening with your website. A good consultant will never hide the process flow from you.
Pricing can be a tricky issue, especially after considering the granularity and incremental pricing models that are already prevalent. Be clear about the value-added services and ‘all’ the prices up-front. This is to be done to ensure that there are no nasty surprises later on.
The one ingredient that brings out the best in a person, and most notably the SEO consultants, is competition. This will help you find out the business effectiveness and domain knowledge of the consultant.
Follow these simple steps, and you can make sure that you are working with the right professional. An optimization done well goes a long way in sustaining a high traffic flow.